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Photography as a women’s leadership tool

Photography as a women’s leadership tool

Up until this past Friday, it had been 17 days since I had really spent some time photographing my kids using my DSLR. I know that doesn’t sound like a long time, and sometimes it isn’t, but this time, it was too long.

I was feeling disconnected, both from photography and, truth be told, my kids. I’ve been immersed in women’s leadership coaching and growing my business, and processing some different reactions to the things that are going on in the world right now too numerous to count or list.

Friday they had the day off school, and the weather was beautiful, so we headed out into the city, camera in hand. 

Behind the scenes at Photosanity

Behind the scenes at Photosanity

The non-stop barrage of controversy, tragedy, terrorism, hate, corruption, bigotry and oppression notwithstanding, things have been busy here at Photosanity. 

You may have seen my previous posts about the 5 myths of women’s leadership and how to bust through them. I wrote them, and they currently exist as a series of emails, but when I finished writing them, I realized that what I have is the first draft of a book. So yes - I accidentally wrote a book! 

I haven’t made any definite plans for publication yet, but for now, if you haven’t already done so, you can sign up for the series here.

Shifting the narrative… and an announcement

Shifting the narrative… and an announcement

This is a conversation I had the other day with Liam, my eight year old, and Jack who is five.

Me: Good news - I am now officially certified as a women's leadership coach.

Liam: Yay!

Jack: Wait, does that mean you can lead planes now?

Me: No, I cannot lead planes.

Jack: Oh.

Good thing I don't use how impressed my 5yo is as a benchmark!

But yes, I am officially a Gaia Project Certified Women’s Leadership Coach. This program, and the work I did with my volunteer coachees, has been life-changing as far as how I see the role I can play in the world.

Skirts with pockets: little known ways to make your life easier (part 1 of 3)

Skirts with pockets: little known ways to make your life easier (part 1 of 3)

I was chatting with a friend the other day about my blog and what to write about next, now that I wrapped up my series on “you don’t need to do more, ” and she said, “Alethea, you have to tell them about the skirts with pockets!”

I thought this was hilarious, and I couldn’t believe she remembered this, as it’s been at least six months since this first came up.

You don't need to do more: What if you could see what you are already doing? (part 4 of 4)

You don't need to do more: What if you could see what you are already doing? (part 4 of 4)

We are all doing the best that we can, but it is so easy to feel like we are not doing enough or doing it well enough, no matter how hard we try.

And yet we try.

We try to do it all, because we are ambitious and driven, because we care deeply about what we do, because we want what's best for our kids, and we want to make the world a better place while we're at it.

But we also try because it's what we've been conditioned to do.  

You don't need to do more: just because you're good at it doesn't mean you should do it (part 3 of 4)

You don't need to do more: just because you're good at it doesn't mean you should do it (part 3 of 4)

These past few weeks, I've been talking about how tired I am of women beating themselves up for not doing enough when in fact we are already doing so much, it's just hard to see it.

The answer isn't to try to do more, it truly isn't.

Instead, I've been talking about speaking up for yourself, and about feeling and expressing your feelings without defending them (and listening to others in the same way too).

Today I want to talk about another component to this that I believe is critically important as we rise up as women to stand up for what we believe, increase our impact, and make the world a better place for ALL.

You don't need to do more: don't stuff your feelings but don't defend them either (part 2 of 4)

You don't need to do more: don't stuff your feelings but don't defend them either (part 2 of 4)

What a week it has been. I know that it feels really overwhelming right now. On top of all of our usual responsibilities, being an informed and active citizen is starting to feel like a full-time job in and of itself. Fear, horror, outrage, and anxiety are everywhere, and it can be a struggle to get basic tasks completed.

Take a deep breath. This is a marathon, not a sprint. It is really important right now to put self-care practices into full force so that we have the energy and stamina to keep moving forward and taking action, whether politically, personally or both.

Finding joy day-to-day

Finding joy day-to-day

Yesterday morning as I walked to my office, I had a “life is beautiful” moment of well-being. It wasn’t that the street I walk along is particularly picturesque - it isn’t, plus it was below freezing and dreary, and I was trudging along in snow boots in the left over muddy dredges of snow.

But it felt beautiful to me.

What you do matters

What you do matters

I've been having the most amazing conversations lately, and I am feeling very very grateful for the people I know and the work that I get to do, not just now but throughout my life, both personally and professionally. Some of you are reading this, some of you are not, but I am really sinking into that feeling of gratitude right now. I am honored and privileged to have been in incredible company throughout all phases of my life, and I try not to take this for granted. This feels especially important, meaningful and helpful now as, like many, I continue to struggle to process the US election and the still developing outcomes.

The Photosanity Method: How you can create the life you want as a parent through photographing your kids

The Photosanity Method: How you can create the life you want as a parent through photographing your kids

A few days ago, I asked you what you most wanted as a parent, and what your biggest frustration with photographing your kids is (if you didn’t fill out my quick poll, you can still do so here.

I then explained how the two are linked - how I have found that your camera can be a surprisingly powerful catalyst for creating more of what you want in your life as a parent.

And yesterday I told you that I know that you've got this - and showed how Photosanity parent Andrea Rizvi has been using photography to be more present, connect with her kids, and focus on the day-to-day joy in her life as she captures the moment.

But I know that you still want to know how.

You've got this

You've got this

A couple of days ago, I asked you what you most wanted as a parent, and what your biggest frustration with photographing your kids is (if you didn’t fill out my quick poll, you can still do so here.

Yesterday, I explained how the two are linked - how I have found that your camera can be a surprisingly powerful catalyst for creating more of what you want in your life as a parent.

I talked about the role that photography likely plays in your life right now (that creates the opposite effect to what you desire) and how photography helps me be more present, connect with my kids, and know that my kids are self-confident and happy, amongst many other things.

But I know that you may not feel like you can do the same, given that you are not a photographer and you don’t feel that you have that same “creative eye."

Recapture Self: Beryl Young interviews me on photography, motherhood, identity and creativity

Recapture Self: Beryl Young interviews me on photography, motherhood, identity and creativity

Last week I had the distinct pleasure of chatting with fellow photographer, mother and entrepreneur Beryl Ann Young as she interviewed me for her podcast, Recapture Self. We spoke about photography, motherhood, identity and creativity - some of my favorite topics! 

Listen to the episode (also on iTunes or Stitcher) to find out how it is I came to become a photography coach for parents, the one thing you should do to use your camera to connect with your kids, my favorite parenting book, and how I use photography to help diffuse meltdowns.

How to capture in a more meaningful way the photo that every parent wants

How to capture in a more meaningful way the photo that every parent wants

We’ve been talking this past week about not asking your kids to smile and say cheese, and instead capturing natural emotions and interactions as they are engrossed in the things that they love.

We’ve looked at capturing the full range of emotions, not just the happy ones, as a means of validation as well as a much more rewarding approach to photographing your kids.  

If you’ve been following along with these tips, you already know by now how much confidence and joy you can experience daily when you broaden your concept of the moments that are photo worthy.

However, I know that you still want photos of your child smiling and looking at the camera - I do too!

What makes Photosanity different?

What makes Photosanity different?

Last week I talked about using photography to connect with your kids and be more in the moment with them. Photographing your child can be a meaningful rather than a utilitarian endeavor. Your camera can change how you experience a moment, not just help you capture it.

Yet most photography courses take the opposite approach.

Small Business Saturday is on November 24th!

This coming Saturday is Small Business Saturday, a day dedicated to supporting small businesses nationwide.

Created by American Express, you can enroll your American Express Card to get ONE CREDIT OF $25 per eligible card when you spend $25 or more at a qualifying small business location on November 24th.

This is an amazing opportunity to basically be given $25 by American Express to spend at your favorite local small business!

IMPORTANT: you must enroll your credit card ahead of time to qualify for the $25 credit so make sure you go ahead and do that now!

Small businesses play an important role in our economy and keep our communities thriving (click on the info-graphic on the right to see an enlargement on the importance of shopping small).

For those of you in the Fort Greene/Clinton Hill area of Brooklyn, here are some of my favorite local small businesses who qualify (although I'm sure you probably know them all already):

Choice Greene: great gourmet food, good last minute treats a gifts and a favorite with the preschool crowd - they are always kid friendly!

Greenlight Bookstore: great children's book selection and a popular last minute stop before birthday parties (usually at least 30% of gifts at preschool birthday parties sport the telltale Greenlight gift wrapping!)

Nunu Chocolates: hand dipped salt caramels - need I say more?!

Le Gamin: one of my favorite local restaurants, kid-friendly and I love their crepes

Unfortunately, only in-store purchases qualify, so online purchases will NOT earn you the credit.

The good news is, I'm going to create a Small Business Saturday offer anyway.

Here's how it will work: because I want you to spend Saturday with your family, shopping at your local brick and mortar businesses, I will be RELEASING the details of my Shop Small Sale on Saturday to those who are on my e-mail list only.

The sale itself will run online starting on Monday November 26th at 10am EST until Wednesday November 28th at 10pm.

  • If you haven't taken the workshop but would be interested in getting access to the content so you can learn how to take better photos of your kids in time for the holidays, I'll have something for you.
  • And if you have taken the workshop and/or are currently working with me one-on-one, don't worry, I'll have something for you too to help you take your photosanity to the next level!

To get notified of the sale details on Saturday, sign up now and you'll also get access to my FREE video lesson and pdf guide with my Top 5 tips on taking better photos of your kids!

Does this sound like you?


I believe that EVERY parent can learn to take amazing photos of their kids.

Photos that have emotional meaning.

Photos that bring you back to the moment.

Photos that capture everything that you love about your kids right now.

You don't need innate talent.

You don't need a ton of knowledge.

But it's not for everyone.

Not everyone wants to take photos of their kids... and that is totally ok.

Not everyone wants to take BETTER photos of their kids either, and that is totally ok too.

Photosanity is not for everyone, but here is who I work best with:

1. Parents with small children, mostly moms.

I work best with parents of small children, elementary school age or younger, and I work mostly with moms, as I'm a mom with young kids myself and draw very much from that experience (but I've also enjoyed working with dads, grandparents and caregivers).


2. Parents who LOVE being a parent.

I work with best with parents who LOVE being a parent, which doesn't mean that they love every minute, or that they don't get frustrated or worn out from the daily grind, but at core, they love it, and find parenting to be the most exhilarating, amazing, exhausting yet rewarding and endlessly hilarious experience yet. Their kids make the smile and laugh on a daily basis and they love to share stories and photos of them - on facebook, shutterfly, a family blog, via e-mail or by whatever means - as a way of sharing their enjoyment and giving their children the connection and support that brings.


3. Parents who want to make the most out of every moment they have with their kids.

Whether working full time, or staying at home full time, I work best with parents who have a sense for how fleeting this time is, how precious the moments they have with their kids are, and how lucky they are to have those moments. They know that life is fragile, precarious and unpredictable and they want to soak up, savor and preserve every moment of it that they can.


4. Parents who want to capture the moment and everything they love about their kids right now.

Everyone loves a photo where their kids are smiling and looking at the camera, but I work best with parents who also want to capture natural interactions and emotions and everything that they love about their kids right now. They want a more full and rich documentation of their children's lives that shows them what they were like and how much they were loved.


5. Parents who are used to throwing themselves into something and doing it well, but need help with their photography.

I work best with parents who know what they want and are determined to achieve it. They are not afraid to ask questions and to ask for help, and are used to doing things well. They have always been interested in photography but have never fully or successfully pursued it before, and are overwhelmed by many aspects of the process, including organizing, editing and sharing.

I work best with parents are not looking for training on how to become a professional photographer (even if they ultimately do go pro, as a few Photosanity alumni have), but want to know how to get the most out of their experience photographing their kids. They are looking for creative and personal satisfaction as well as a better experience for their kids and amazing photo documentation that tells their children's happy life story for all to enjoy for years to come.


6. Parents who know they need help and are committed to getting it.

The parents I work best with don't have a lot of time so they are looking for help so they can make the most of the time they have. They know that they are not getting the results they want by themselves, but given the right guidance, they will take it and run with it, they will build momentum and they will be decisive, they will become passionate and committed… and they will be back for more.


Does this sound like you?

If so, I would love to have you join our free 7 day challenge.