Hi, I’m Alethea Cheng Fitzpatrick, and I’m a family photographer turned photography coach for parents and founder and CEO of Photosanity.
I help parents find more joy and connection daily through photographing their kids.
I’m also a mom to two boys, Liam, age 7, and Jack, age 4, and we live in Brooklyn with my husband, Keith. Born and brought up in the UK, I fell in love with NYC when I came on an internship program after high school and I have been here ever since.
My background is in architecture - I have a BArch from Pratt Institute and over 15 years of experience as an architect and designer.
With Photosanity, I’ve built on my experience helping clients achieve their goals through design, combined it with my experience as a mom and a family photographer, and created a business with a mission to help parents find their voice, be more present in their daily lives and get closer to their kids through photography.
As I approached motherhood for the first time, I knew that I would be taking a lot of photos. My husband had bought me my first DSLR for Christmas just before Liam was born, and I had purchased my first iPhone the summer before. I had seen other friends (with and without kids) do “365 projects”, taking a photo a day, and I decided that I would do the same.
What I wasn’t prepared for was just how many photos I would take. I wasn’t prepared for the immediately overwhelming task of organizing and sharing them.
And I wasn’t prepared for how much I would fall in love with the whole process of photographing my baby as a way of exploring, processing and expressing my experience of new motherhood.
I loved it.
I loved how emotionally satisfying it felt when I captured the day-to-day moments that meant so much to me, the tiny jewels of joy within the exhaustion, the physical recovery, and the emotional roller coaster of those first few crazy and intense weeks.
I loved how capturing those moments helped me to focus on the bigger picture of why I wanted to become a mom, and how lucky and grateful I felt that I got to be one.
I loved how sharing those photos kept me connected with friends and family around the world. I finally joined Facebook and the likes, comments and mutual sharing of photos and observations helped create an extended community of support and connection that I continue to value so much today.
Photographing my child helped me to settle into my new identity as a mother, and again as a mother of two when I had my second baby three years later.
Like many women, I feared losing my identity when I had kids, but I can honestly say that photographing my kids has helped me not just hold onto but grow into my identity as a person as well as a mother.
Photographing my kids has become a way for me to really truly see my kids, myself and our life together as a family. It has built my confidence as a mother, as well as their confidence as they see their story told back to them with care and love.
Here’s what I know to be true:
And now my mission with Photosanity is for you to know and experience this too.
I created Photosanity because I want other parents to experience the same confidence and joy that I find daily through photographing my kids.
I have heard from so many parents that they love photographing their kids but are frustrated with the results. They experience moments that they want to capture, but their photos do not reflect the beauty and emotions that they felt in the moment. They feel guilty because the fancy new DSLR they bought when they first became a parent remains mostly unused. They are overwhelmed by quantity of photos they take and how to organize and back them up.
And framed photos in their home? Or that one year baby album they so lovingly planned in their minds during their pregnancy? Forget it!
Through my own experience as a parent as well as a professional photographer, I show parents how to not only take better photos, but also get a handle on organizing, editing and sharing their photos.
However, my approach is different to other photography classes, because what I’ve found is that most parents don’t want to become professional photographers. Instead I show them how they can use photography to get more out of their experience as parents. When they can do that, they can find more confidence and joy daily through photographing their kids, which what most parents really want.
As a result, my clients tell me that I have changed their lives - and that is incredibly rewarding to me because I know parenting is not easy. I truly believe that happy parents make for a better world.
I am also passionate about helping working parents leverage the time that they have with their kids so they can get the most out of their parenting experience while still succeeding professionally. I love helping women in particular to feel good about what they are doing for their families, their colleagues, their clients, their communities and the world.
There are many ways to do this - Photosanity is my way.
To get started, I hope you will join me for 7 days to finding joy through photographing your kids, a free online 7 day challenge that will shift your perspective on the role that photography can play in your life.
Alethea Cheng Fitzpatrick is a family photographer, a photography coach for parents and the founder of Photosanity (http://photosanity.com). Alethea helps parents find more joy, delight and confidence in their day-to-day parenting experience through photography. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her two sons, Liam, age 7, and Jack, age 4.
Alethea has taught workshops at the Apple Store, Brooklyn Baby Expo, Brooklyn Babybites (now Mommybites) and online through Photosanity.com and other platforms. She has been interviewed on 1010WINS and featured in The Daily Mail, Cool Mom Picks, Apartment Therapy, Ask Moxie and Mom365.